Expand Your Fundraising Learning
Session 1: February 25, 2011 [bad weather date: 3/4/11]
Annual Fund Planning
Sponsored by WNC Nonprofit Pathways, Small Business Center of Mayland Community College, and Main-PRO
10:00 am - 4:00 pm at Mayland Community College in Spruce Pine, NC
Bring a team from your organization and take part in a participatory workshop to choose strategies, develop materials, and build a plan to solicit unrestricted support from grassroots sources. This hands-on workshop is a unique opportunity to work with other leaders in your organization in a structured framework to build the foundation for your fundraising success.
Each team will:
- Evaluate your current donor base and annual fund capacity
- Evaluate current annual campaign materials and strategies
- Identify potential allies and supporters in the community for annual fund development and learn how to build a successful annual fund development team
- Identify and rank prospective donors for the annual campaign
- Learn how to convert prospective donors into donors and how to retain and upgrade donors
- Plan activities for donor acquisition and retention
* Understand the annual fund calendar and begin to develop a calendar
- Develop detailed gift-range charts
- Develop detailed timelines, strategies, and tools for successful annual campaign fundraising
- Learn how to evaluate success in annual fund development.
SPACE IS LIMITED, sign up early!
To register, click HERE.
Session 2: April 8, 2011
Planning, Preparing, and Practicing for "The Ask"
Sponsored by WNC Nonprofit Pathways, Small Business Center of Mayland Community College, and Main-PRO
10:00 am - 4:00 pm at Mayland Community College in Spruce Pine, NC
This session also uses a team-based approach. Bring a team from your organization and take part in a participatory workshop to choose strategies, develop materials, and build a plan to solicit unrestricted support from grassroots sources. This workshop is a unique opportunity for the leaders of your organization to prepare, train, and practice for soliciting gifts.
Each team will:
- Learn how to develop a "case for support" and begin drafting a case for annual fund solicitation
- Learn how to determine who should ask, involving Board members and volunteer fundraisers and utilizing your fundraising team;
- Identify personal, cultural, and organizational barriers to fundraising success (including the fear of asking) and work together with teammates to overcome these barriers;
- Understand benefits and challenges of various methods of solicitation (mail, phone, face-to-face at an event, face-to-face at an individual donor meeting) and choose methods for your organization;
- Learn how to prepare for a major or "thoughtful"gift ask;
- Practice asking for funds by phone and face-to-face, critique their own and other participants' asks, and reflect on the experience;
- Practice and plan with other leaders to prepare for successful fundraising asks;
- Set realistic expectations and learn how to evaluate success in asking for donations.
SPACE IS LIMITED, sign up early! REGISTER NOW |